
I have long loved the phrase “ratio of ingenuity to bullshit” but for the life of me couldn’t recall where I first heard it. Then, the other day, I found the source where, I am quite certain, I first became familiar with this glorious phrase. In “Why Do Corporations Speak the Way They Do?”, Molly Young skewers the self-importance and nonsense of everyday work environments through a piercing look at the language we use in our jobs and corporations. This article (from 2020) is a classic!
The phrase stuck with me over the years not just because it’s punchy, but because it nails a fundamental truth about how modern work often feels. Once you start noticing the ratio, you see it everywhere. Truly. Everywhere!
If there were a dashboard for how work feels, most modern organizations would be flashing a warning light next to one critical metric: the ingenuity-to-bullshit ratio.
It’s a simple diagnostic of workplace productivity: how much of your workday is spent doing something useful, creative, or genuinely problem-solving – and how much is spent spinning in circles, attending meetings that could have been an email, or refining a presentation no one will read past slide 7?
When the ratio tips toward bullshit, the whole system suffers. Innovation slows. People disengage. And leaders start to wonder why no one seems particularly “bought in” anymore.
What Is the Ingenuity-to-Bullshit Ratio?
It’s not in the org chart or your HRIS system, but it’s there – lurking in the background of every project, meeting, and initiative. The ingenuity-to-bullshit ratio is the unspoken measure of whether your workplace is actually moving forward or just making a lot of noise while standing still.
Here’s a quick diagnostic. If any of these sound familiar, your ratio might be off-kilter:
- You’ve updated the branding deck five times and still haven’t talked to a customer. Your focus is on aesthetics over substance. If no one in the room has validated the message with a real user or client, then you’re probably polishing something no one asked for.
- The kickoff meeting has three pre-meetings and a working session. You’re stuck in planning purgatory. When the act of organizing the work overshadows doing the work, the ratio is leaning in the wrong direction.
- The idea that got watered down in committee is now a 47-slide PowerPoint. Original thinking got stripped for safety. If every bold idea is softened until it resembles corporate oatmeal, your ingenuity is being filtered through too many layers.
- You spent an entire week building a report that no one asked about until it landed in their inbox. This is merely work for the sake of visibility or proof. If output is valued more than outcome, you’re firmly in BS territory.
Why This Ratio Matters
God knows we love a good metric: revenue per head, ROI on a software investment, and utilization rates set our hearts a flutter. But the ingenuity-to-bullshit ratio might tell you more about your long-term viability than any other measurement.
Why? Because ingenuity is what fuels momentum. It’s what helps teams solve problems, adapt to change, and actually enjoy their work. On the flip side, bullshit – the status-posting, meeting-looping, jargon-slinging kind – drains energy. It creates drag. It makes people feel like the work is happening around them instead of with them.
The ratio is a culture check. It tells you whether people are empowered to create or conditioned to comply.
What Does it Look Like?
Obviously no one sets out to build a workplace that prioritizes noise over progress – but it happens. We all start with the best of intentions, but slowly, subtly, and before you know it, your team is drowning in process, posturing, and phoniness – and wondering why nothing actually gets done.
This manifests as:
- Innovation Theater. The company talks a big game about being “disruptive” or “transformative,” but what you really get is endless idea sessions, elaborate internal branding, and a total lack of execution. Everyone yearns to be seen as forward-thinking, but there’s little appetite for risk – or results.
- Over-Process-ification. There’s a difference between helpful structure and procedural quicksand. When every decision requires layers of approval, workflow charts, and a SharePoint page, people start spending more time feeding the system than solving actual problems.
- Executive Posturing. Leaders, disconnected from what teams actually need or what’s practical, drops buzzwords and mandates from above. Initiatives get assigned without context or support, creating a facade of momentum yet execution quietly grinds to a halt.
- Perfectionism Masquerading as Strategy. Fear of failure gets dressed up as “planning” and endless revisions, tweaks, and hypotheticals stall real action. Ingenuity doesn’t require chaos, but it does require the freedom to move before everything is flawless.
Real Work Looks Different
In workplaces where ingenuity wins out, the experience of getting things done feels smoother, clearer, and oddly satisfying. These aren’t places where busyness is confused with value. These are environments where actual progress takes priority over polished optics.
- Simplicity is a strength. The best teams know how to get to the point. They strip away fluff, use language that means something, and make decisions without a need for theatrics. They focus on clarity over cleverness – and it shows in their outcomes.
- Proximity to the problem. The people closest to the challenge are given the autonomy to solve it. They don’t have to escalate or translate for five layers of leadership. When real-time knowledge is trusted more than hierarchy, things get done faster – and often better.
- Experimentation is safe. Ideas don’t have to be perfect to be heard. When teams are allowed to pilot, iterate, and refine in public, innovation actually happens. You create space for ingenuity to emerge, instead of smothering it under premature polish.
- Progress over polish. Work is measured by movement, not by slide design or committee consensus. A scrappy prototype that solves a pain point is more valuable than a high-gloss pitch deck that goes nowhere. The smartest teams reward momentum.
How to Rebalance the Ratio
Rebalancing the ratio doesn’t require a full-scale transformation – it just requires intention. The good news is, you don’t need a new strategy deck (hallelujah!!) or a consultant to get started. You need to start noticing where ingenuity is being squeezed out – and make small, deliberate moves to let it back in.
- Audit your own calendar. How much of your time is spent creating vs. curating? If your schedule is packed with internal check-ins and prep meetings, it’s a red flag. Realign your time with your priorities.
- Ask your team: Where are we stuck? And then listen. Sometimes it’s process. Sometimes it’s people. Sometimes it’s a policy that no longer makes sense. But if you don’t ask, you’ll never know.
- Challenge your sacred cows. That weekly update no one reads? Kill it. That tool that slows everyone down? Replace it. Cultural inertia is real, and rebalancing the ratio means rethinking “how we’ve always done it.”
- Celebrate the useful, not the shiny. When someone fixes a long-broken system or saves their team hours of work, shout it out. Rewarding practicality helps reset the incentive structure and recalibrates what gets noticed.
The ingenuity-to-bullshit ratio isn’t just a cheeky phrase. It’s a mirror. And once you start using it, you can’t unsee it.
The good news? It’s a ratio you can control. And the more you shift it, the more the work … actually works.