
If you’ve worked in an organization for more than ten minutes, you’ve lived through a “change management initiative.” The scale of these varies and could entail anything from the mundane – “no more door keys – we’re moving to key cards!!” – to the panic-inducing – “we’re opening a new market in a new country!!”
Different stakes but same reality: you’re asking people to work differently tomorrow than they did yesterday. And if you’ve sat on a steering committee or helped with a rollout, plan you probably started with a kickoff meeting, a roadmap, and a handful of talking points. Useful and necessary … but incomplete.
Because change doesn’t begin at kickoff. It begins at readiness – when leaders must decide whether the organization has the trust, clarity, time, and capability to absorb what’s coming.
In practice, readiness is built on two pillars: the social conditions that enable people to speak up and learn (trust, credibility, psychological safety), and the operating mechanics that translate strategy into observable behaviors with the time, tools, and incentives to match.
When those two pillars intersect? Adoption follows by design … not luck.
What “ready” really means
Before you claim readiness, you must ask yourself a handful of questions:
- Why now – and what outcomes justify the disruption?
- What, precisely, will be different, and who has the authority, time and resources to make that difference stick?
- Where will capacity come from? What stops or slows so this can start?
- How will managers be equipped and how will leaders know what new behaviors to model?
- What early signals will tell us to course-correct?
If the answers are specific, testable, and resourced, you’re ready; if they’re slogans, you’re not.
So what to do?
Readiness starts with specificity. Leaders frame the reason for change in business terms, and then name – by department, work group and/or role – the behaviors that must shift. “Collaborate more” isn’t adequate while “enter sales activity in the CRM within 24 hours” is. That type of precision creates line-of-sight from Strategy (with a capital “S”) meetings of the C-Suite all the way to a random Tuesday afternoon, while also giving managers something to coach against.
But clarity alone won’t carry the day. You also need a change coalition that runs in both directions: a visible senior sponsor who signals priority through decisions and time, and an operational network of champions who translate intent into local practice. Building this “top-down and bottom-up” structure early strengthens cross-unit communication and trust – the prerequisites for sharing issues before they become resistance.
Finally, ready cultures make it safe to ask naive questions, air risks, and learn in public. Research from Google’s Project Aristotle identified psychological safety as the most important team dynamic; without it, change activity becomes theater and real problems hide. Leaders can model this by narrating trade-offs, inviting dissent, and rewarding surfacing of risks – not just delivery of results. Is your organization – and your leadership team – ready to do this?
Pressure-test before launch
Before you commit capital and credibility, pause to test whether the organization can absorb the change. A readiness assessment translates ambition into testable conditions – clarity of purpose, capacity, roles, and acknowledgement of the signals you’ll use to course-correct. It’s the difference between approving a plan and confirming the system that will make the plan real.
Begin with purpose and value: what problem or opportunity is this change addressing, and what outcomes will prove it worked? Across studies, the long-run success rate of transformations hovers near 30%. Clarity on value is necessary and also serves as a form of risk control.
Next, map people and roles by identifying sponsors, change agents, stakeholders, and – explicitly – middle managers (and yes…you know who they are). Prosci’s research regularly finds mid-level managers are the group most likely to resist; not because they’re obstacles by nature, but because they’re asked to deliver results while absorbing ambiguity. Equip these critically important middle managers early with message maps, decision rights, and time to brief teams. This is a readiness task, not an afterthought.
Make sure that you anticipate different adoption styles amongst team members as some will want logic and data, while others need reassurance and pacing during the change process. Therefore, make sure you tailor engagement accordingly – providing facts and specifics for “Questioners,” visible autonomy for “Initiators,” broad narrative and connection for “Collaborators,” steady one-to-ones for “Protectors.”
Finally, confirm the organization’s capacity to absorb changes in skills, workload, tools, and incentives. If the environment doesn’t support adoption of the new (desired!) behaviors -i.e. no time for people to practice, misaligned rewards – the old way will win. Readiness reviews should scrutinize things like technical skills, resource availability, and motivation systems (leadership style, rewards, culture, and work design) before even saying “let’s go!”
The Execution Phase
Execution begins by making your Strategy (yes; with a capital “S”) observable in the flow of work. Back up messages and communication with routines that make the new behaviors unavoidable and then allow your managers to become translators … not simply messengers. When your managers are empowered from the beginning, that is where adoption will take root.
Consider incorporating your change coalition into ongoing business operations for a defined period of time (not forever). The senior sponsor should continue to signal priority through cadence and decisions, while the champion network promotes quick fixes or recalibrations across teams and surfaces friction before it hardens into resistance. Formalizing these roles ensures momentum depends on system … not personality.
As you transition from planning to execution, the goal is straightforward: make the desired behavior the easiest behavior. And then make it the expected one.
Readiness isn’t just a planning meeting; it’s the decisive phase of change.
And when you establish business-level outcomes, charter a two-direction coalition, and ensure psychologically safe conditions for learning, you materially improve the odds … moving from good intent to truly meaningful outcomes.
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