
I have, in the last week or so, participated in two separate conversations in which the phrase “the rizz” was deployed, unironically, by adults. Adults who are, every one of them, well past the age of forty. Adults with mortgages, aching knees, and a collective grasp of Gen Z slang so outdated that we were essentially LARPing as teenagers using a dialect that even the teenagers themselves abandoned roughly eighteen months ago. We knew this of course, and yet we used the phrase anyway – with the full-throated confidence of people who have long since stopped caring whether they sound current, so long as they still sound like they’re having fun.
But the LOLs got me thinking about the real thing underneath the slang, because “rizz” is just this decade’s word for something organizations have been trying, badly, to identify and hire for since long before TikTok existed: charisma. And charisma, unlike its meme-ified cousin, is not actually a joke. It’s one of the more consequential and least examined traits we attribute to leaders, yet most of what gets said about it in the business context is embarrassingly vague.
What Are We Even Describing?
Ask someone to define charisma in a leader and you’ll get a lot of blathering on about vibes and auras.
“They walk into the room, and people just feel it.”
“There’s a presence.”
“Everyone just wants to be around them.”
This is the corporate equivalent of describing a wine as “interesting;” technically an observation, but not one that tells you anything useful, and certainly not one you should act on.
So let’s try to be more precise, because precision is the entire point of this exercise/blog post. Charisma in a leader is not, no matter what the org chart implies, a magnetic field that makes people want to genuflect; nobody is dropping to their knees in the break room. Nor is it fear – although the two get confused constantly – largely because both produce compliance. (Important to note though that only one of them produces loyalty that can survive a brutal round of layoffs).
What charisma looks like, in my opinion, is closer to a kind of interpersonal fluency: the ability to make someone feel genuinely seen and understood, in real time, without the performative theater. The charismatic leader in a meeting doesn’t perform warmth so much as demonstrate that they were listening to the last three things you said. Then they fold that listening into what they say next and so on and so forth; a much rarer skill than most executive coaching programs suggest.
Charisma, then, is less “commands the room” and more “reads the room and adjusts accordingly.”
The Business Case for Not Being Boring
Here too is where the HR-adjacent argument comes in, because charisma isn’t a nice-to-have personality trait we’re discussing purely for entertainment. It’s operationally useful, in the specific sense that people take direction more willingly from someone they trust to be honest with them, and charisma, done properly, is primarily a trust delivery mechanism.
The leader with genuine rizz (and I recognize what I just wrote, and I regret nothing) isn’t the one who breezes into every room or is the most quotable person on the town hall stage. Rather, they’re the leader who participates in consistent and maybe-even-unglamorous interactions with all sorts of people day-in and day-out. They look people in the eye, seem genuinely pleased to be in whatever space they happen to be in, and make others feel welcome. They’re the person who can deliver bad news minus the spin. They’re trusted.
This is also, not incidentally, where charisma gets weaponized, because the same fluency that builds trust can be used to manufacture it artificially. The leader who charms a room and never delivers is not charismatic; they’re a confidence artist. Sadly, organizations that can’t tell the difference between the two tend to promote the wrong people for years before anyone notices the pattern.
It’s Not Just for the Leaders
And this is where I like to push back on the original premise a little, because we tend to reserve the charisma conversation for the C-suite, as though it’s a talent or trait that’s exclusive to the corner office. It isn’t. The most charismatic person in most organizations is not the CEO; it’s a mid-level manager, an admin, or a team lead nobody’s written a case study about, who somehow makes every person on their team feel like a valued collaborator. That’s the skill in its purest and most useful form; no stage and no audience.
Walking into a room and having people feel awe, or fear, or the urge to applaud isn’t what denotes “the rizz.” It’s shining the light on someone else and letting them keep it. That’s harder to come by than it sounds, and considerably more difficult to fake.
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