
Somewhere along the way, “initiative” became HR’s go-to label for… well, everything.
We launch employee engagement initiatives, diversity initiatives, wellness initiatives, retention initiatives – all in the hopes of signaling importance, urgency, and forward momentum. But if you’re anything like me, you’ve probably developed a low-key eye twitch every time the word shows up in a meeting invite or slide deck.
Here’s the uncomfortable truth: calling something an “initiative” often makes it sound optional. Temporary. A side quest. It becomes a shiny, siloed effort sitting just outside the core of how the business actually functions. Worse, it’s frequently shorthand for “HR is trying something again.”
Because when you peel back the language, you have to ask – shouldn’t these things just be how we work?
Do we really need to “initiate” employee engagement? Should diversity, equity, and inclusion be an “add-on” effort? Why do we treat wellness as a campaign instead of a cultural value?
Slapping the word “initiative” on essential work can dilute its meaning and subtly undermine its legitimacy. It creates a perception that these efforts are time-bound, that they’ll fade out after the quarterly survey results roll in or once the executive sponsor moves on to the next project. And honestly? That’s how a lot of them play out.
The irony is, many of these so-called “initiatives” are actually the workplaces we say we want. Engaged employees. Inclusive cultures. Human-centered leadership. We’ve just chosen to wrap them in initiative-speak because it sounds organized and strategic. It feels action-oriented. But in reality, it can be a dodge – a way to distance the core business from shared ownership and accountability.
So what’s the alternative?
Start by challenging the labels. If something is core to your business strategy, stop branding it like a temporary experiment. Call it a commitment. A value. A way of operating. Bake it into how you lead, how you manage, how you make decisions. If inclusion is important, it should show up in hiring, promotion, performance management, and succession planning – not just in heritage month celebrations.
This doesn’t mean we stop doing focused work or targeted interventions. But let’s be more intentional about how we talk about them. Words matter. Language shapes how leaders and employees engage with the work. And if we want culture change, retention, equity, or well-being to stick, we have to stop treating them like side gigs.
If your HR initiative needs a launch date, a name, and a logo to get people to care, the real problem isn’t branding – it’s belief.
So maybe – just maybe – our job in HR isn’t to “kick off” another initiative. It’s to embed what matters into the very DNA of how our organizations operate.
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