Company Values: Not the Same as It Ever Was

I have, over the course of time, participated in and/or facilitated numerous activities designed to create, define and encapsulate company “Mission, Vision & Values.” 

Quite often, because some training facilitator settled on a way to approach this exercise in 1987, this process has involved a cross-section of employees and other stakeholders settling themselves into a room armed with flip charts, markers, and cartons of post-it notes. There may have been focus groups, assessments, surveys and iterative discussions prior to this day but THIS one-day event (with catered lunch!) has been the culmination of hours upon hours of work. I’ve seen some raw emotions too; at one organization a senior leader, not accustomed to a collaborative process, stormed out of the room flinging papers and markers in her wake.

Good times.

Certainly there are some people who think this is a colossal waste of time; fluff dreamed up by management consultants and HR folks. After all, thinks Mr./Ms. MoneyBags CEO, “our missionis to make money, our visionis to make MORE money, and our valuesare to make that money in whatever way we need to make it.”

I, however, have always believed that clarity around M/V/Vs not only aligns people across an organization but provides a guiding point – a lodestar if you will, for everyone to follow. 

We recently went through this exercise at my company and, let me say, it was GREAT! No conference rooms with post-it notes for us though; we’re 100% virtual so we worked through the process via Zoom calls and whiteboarding things out on Google Docs. There may or may not have been adult beverages involved.  

What I have determined, over the years, is that the mission and vision part is relatively easy; why we’re here and we’re going. Most every company can easily articulate this with just a modicum of prodding.

It’s the values part that leaves people flummoxed, confused and exasperated. It can be an arduous task for leaders to allow employees to not partake of some serious self-reflection but also to have the discussions around the “not so good things” about a company’s deeply-held beliefs. (Inverting the question and asking “what is our company NOT” or “what do similar organizations do that we would NEVER do?” can lead to some interesting discussions).

So because it’s hard, and then because it’s safe, these M/V/V teams end up just tossing word-salad up on the wall and calling it a day. This, my friends is why 99.9% of organizations have the same values: teamwork! communication! service! integrity! (blech). Watered down pabulum. 

But in our recent foray into encapsulating and defining our company values we didn’t settle for the mundane.  I’m telling you, not only was the process great but I so love what we came up with that I feel the need to share. Let me present, the Strio Consultingvalues:

  • No Doors and Open Windows Lots of companies talk about an “open door” culture but we embrace a culture with no doors and wide-open windows. We’re transparent and accessible to our clients and to each other. Got a question? Ask it. Need access to someone? You got it. Think something sucks? Bring it up.
  • Doing Things Right Means Doing the Right Thing We’re honorable and trustworthy in all our interactions; integrity is non-negotiable. We play it straight from the get-go and, if we screw up, we own it. The needs and interests of our clients are top of mind. Always. 
  • Embrace That Which is UnusualWe’re OK with being weird. Really. We consider it a badge of honor to be of strange or extraordinary character. Got humor? We like that too.
  • Unburdened by Tradition We’re not bound by the traditional walls of an office nor are we stuck in the typical nine-to-five grind. With a reverential nod to workplace customs that have served us well, we take great delight in consigning the soul-sucking, outdated ways of doing things to the trash heap of business practices as we focus on the future of work. We pride ourselves in the way we work; we’re creative, adaptable and fast-moving – and we help our clients work this way too.
  • Bold and Brainy We surround ourselves with people who exhibit insatiable curiosity; people who read, learn, explore and debate. We like people who ask “why?” and we love nothing more than answering that question.
  • Ubiquitous Uniqueness Our community – our company – is made up of human beings and we celebrate the individual. Be yourself. Be unique. Be special. Live your best life.

What we believe, how we operate and what’s important. These are ours and no one else’s; and most definitely NOT the same as it ever was. 

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Heading to WorkHuman? Join me for the panel Beyond Buzzwords: Real Talk on What it Takes to Create an Amazing Culture”with Michelle Prince, SVP, Global HR, Global Head Learning & Development, Randstad; John Baldino, President, Humareso; and Niamh Graham, VP of Global HR, WorkHuman.

Haven’t registered yet? Use code WH19INFRSC for a discount! 

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