2015-Employee-Benefits-CoverIn the king-sized bed of core human resources accountabilities employee benefits nestles up alongside compensation and compliance in a ménage a trois of least sexy HR responsibilities. Snuggled together under a cozy fleece blanket these three are necessary to the effectiveness of a solid foundational HR program in every organization. But let’s face it; they’re not nearly as glamorous or exciting as talent acquisition, employee engagement, or learning & development. Even the battle-weary Labor Relations folks have a rough-and-tumble image that puts them higher on the hot-meter than the majority of Benefits Managers.

Yet every single HR professional must constantly be tuned in to the trends, costs, and shifting landscape that is employee benefits. So in the spirit of ensuring I stay up to date on the basics I recently read through SHRM’s 2015 Employee Benefit research report. I picked up a copy at last week’s SHRM Annual Conference and Exposition but you can also download the report here.

The report provides information about the types of benefits US employers offer and, as part of the research, the team explored over 300 types of benefits including health care and welfare benefits, preventive health and wellness benefits, retirement savings and planning benefits, leave benefits, flexible working benefits, professional and career development benefits, housing and relocation benefits, and even business travel benefits.

As pointed out in the Executive Summary: “Research has shown that many job seekers frequently place greater importance on health care coverage, flexible work schedules and other benefits rather than on their base salaries. Benefits plans should be viewed by HR professionals as a vital tool in their retention and recruitment strategies.”

But, as I have frequently wondered for many years, do HR professionals truly dive deep and understand the right benefit levers to attract the right talent? Are benefits managers nimble enough to put together the right package – and adjust it as needed – when faced with attraction or retention issues? Does anyone ever, really, ask the employees what benefits they want?

One of the most interesting charts in the report indicates the prevalence of different types of benefits. The majority of surveyed companies continue to offer, as would be expected, paid holidays (98%), AD&D coverage (85%), a 401(k) or similar DC plan (90%), and break-rooms/kitchenettes (90%). (note: only in the world of HR would someone actually consider a break-room a benefit. Then again, a high number of benefit marketing/collateral statements given to applicants/employees touts “direct deposit of paychecks” as a benefit, so…..)

On the low end of the spectrum, however, we see the availability of the following benefits:

  • On-ramping programs for parents re-entering the workforce (2%)
  • Access to backup to child care services (4%)
  • Babies at work (1% of employers offer/allow) (Bringing them to work, one would assume. Not birthing them).
  • Access to backup elder care services (1%)
  • Elder Care assisted living assessments (<1%)
  • Elder care in-home assessments (<1%)
  • Geriatric counseling (<1%)
  • On-ramping programs for family members dealing with elder care responsibilities (<1%)

There’s a higher prevalence of companies offering self defense training (4%) and pet health insurance (9%) than there are those assisting with elder care needs.

Are sexy and family friendly mutually exclusive?

As noted in the report There was a five-year decline in the percentage of organizations permitting employees to bring their child to work in an emergency and offering child care referral services and on-site parenting seminars. There were no statistically significant increases in the percentage of organizations offering family-friendly benefits over the last year.”

That’s a decline. With no significant increase. Huh.

So what types of benefits have been increased? According to the report the number of organizations offering general wellness programs has regularly increased over the last five years. Out go the Snickers bars in the vending machines to be replaced by high fiber low sugar bars and BAM – Janet the HR Director can say she’s implemented a wellness initiative! We all know that wellness sells to frazzled HR ladies as evidenced by the preponderance of “wellness” booths in the #SHRM15 Expo Hall last week as well as the long lines at Dr. Oz’s book signing.

You know what struck me though after reading through the report and glancing at the Executive Summary? It appears that not much has evolved in employee benefits since I started in my first HR Department 25 years ago. Oh sure, fewer organizations now offer defined benefit plans while they do get to offer Target Date funds (exciting!) in their defined contribution plans. But good grief… I think we offered more child care assistance and other family friendly options in the 90’s.

But never fear!!! 60% of surveyed companies still offer a service anniversary award.

And if service awards can still be considered a ‘benefit’ then by golly – I guess we have brought the sexy back.

Making Employee Benefits Sexy! #SHRM15
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2 thoughts on “Making Employee Benefits Sexy! #SHRM15

  • July 6, 2015 at 8:18 am
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    It is sad that most all companies claim to put employees first, however if you have dealt with any part of a Total Rewards system you know that really is not the case. The “this is the way we have done for years” attitude must go. Granted, as an HR professional your role is to protect your organization, but sometimes we forget that we must also protect the employees that keep our organization thriving….and it’s not just our Sales Force. This is why research and analytics, as well as thinking outside the box is so important as an HR Professional. We have to figure out new ways to not only show employees that they are truly valued, while also assuring the C-Suite that the overall bottom line to this increase to value can move profits in a positive direction.

    Reply
    • July 6, 2015 at 8:51 am
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      Monique – I agree with every single thing you said!

      Reply

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